Heineken Experience
Een bezoek aan de Heineken Experience is zoveel meer dan alleen een rondleiding door een brouwerij. Het is niet alleen een informatieve rondleiding, het is een hands-on rondleiding die je met al je zintuigen beleeft, en het is nog lekker ook! Deze rondleiding door de Gouden Hallen van Heineken neemt je mee op een unieke merkervaring van de originele historische Heineken brouwerij in hartje Amsterdam.
Volg een rondleiding door de historische faciliteiten die oorspronkelijk zijn gebouwd in 1867 en krijg een exclusief kijkje achter de schermen van een van de grootste bierbedrijven ter wereld. Hier brouwde Heineken zijn beroemde bier tot 1988, toen het gebouw werd omgebouwd tot museum en bezoekerscentrum en in 1991 zijn poorten opende voor het publiek. Sindsdien is het een van de populairste toeristische attracties van Amsterdam geworden.
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Volg een rondleiding door een historische bierbrouwerij
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Leer meer over het brouwproces en hoe je je eigen bier inschenkt
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Geniet van twee gratis Heineken biertjes of frisdrank
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Volg een rondleiding door een historische bierbrouwerij
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Leer meer over het brouwproces en hoe je je eigen bier inschenkt
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Geniet van twee gratis Heineken biertjes of frisdrank
Stadhouderskade 78
1072 AE Amsterdam
Stadhouderskade 78
1072 AE Amsterdam
Duik in de rijke geschiedenis van Heineken in hun originele 19e-eeuwse brouwerij in Amsterdam. Verken de gouden hallen en ontdek het verhaal van het merk aan de hand van interactieve tentoonstellingen en historische voorwerpen. Aanschouw de enorme koperen tanks die bij het brouwproces werden gebruikt en verdiep je in oude reclamespots, allemaal onder begeleiding van deskundige gidsen.
Deze zintuiglijke ervaring gaat verder dan een geschiedenisles. Leer meer over Nederlandse biertradities, zie zelf hoe Heineken bier brouwt en proef de iconische smaak van het eindproduct. Voel de hop, ruik de authentieke brouwerijaroma's en leer zelfs de kunst van het inschenken van het perfecte biertje aan de Heineken bar. Twee gratis drankjes, alcoholische en non-alcoholische opties beschikbaar, maken deze meeslepende reis in de wereld van Heineken compleet.
Duik in de rijke geschiedenis van Heineken in hun originele 19e-eeuwse brouwerij in Amsterdam. Verken de gouden hallen en ontdek het verhaal van het merk aan de hand van interactieve tentoonstellingen en historische voorwerpen. Aanschouw de enorme koperen tanks die bij het brouwproces werden gebruikt en verdiep je in oude reclamespots, allemaal onder begeleiding van deskundige gidsen.
Deze zintuiglijke ervaring gaat verder dan een geschiedenisles. Leer meer over Nederlandse biertradities, zie zelf hoe Heineken bier brouwt en proef de iconische smaak van het eindproduct. Voel de hop, ruik de authentieke brouwerijaroma's en leer zelfs de kunst van het inschenken van het perfecte biertje aan de Heineken bar. Twee gratis drankjes, alcoholische en non-alcoholische opties beschikbaar, maken deze meeslepende reis in de wereld van Heineken compleet.
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KinderenDe minimumleeftijd is 18 jaar vanwege de wettelijke koop- en/of drinkleeftijd
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OpeningstijdenZondag - donderdag: 10.30 - 19.30
Vrijdag - zaterdag: 10.30 - 21.00 -
Ticket informatieTickets zijn direct beschikbaar op smartphones
Tickets kunnen tot 48 uur van tevoren worden verplaatst, tickets kunnen niet worden geannuleerd -
Gratis audiogids beschikbaar
Gratis toegang tot toilet
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KinderenDe minimumleeftijd is 18 jaar vanwege de wettelijke koop- en/of drinkleeftijd
-
OpeningstijdenZondag - donderdag: 10.30 - 19.30
Vrijdag - zaterdag: 10.30 - 21.00 -
Ticket informatieTickets zijn direct beschikbaar op smartphones
Tickets kunnen tot 48 uur van tevoren worden verplaatst, tickets kunnen niet worden geannuleerd -
Gratis audiogids beschikbaar
Gratis toegang tot toilet
- Alle tours zijn in het Engels, maar er zijn ook audiotours beschikbaar in het Nederlands, Duits, Frans, Italiaans, Spaans en Portugees. Opmerking: deze audiotours hebben alleen betrekking op het informatieve deel van de Heineken® tour
- Alle tours zijn in het Engels, maar er zijn ook audiotours beschikbaar in het Nederlands, Duits, Frans, Italiaans, Spaans en Portugees. Opmerking: deze audiotours hebben alleen betrekking op het informatieve deel van de Heineken® tour
De oude Heineken brouwerij die omgetoverd is tot museum. Vooral bedoeld voor de vele (buitenlandse) toeristen want alles wat je wilt weten over 'Neerlands Trots' gaat in het Engels. Maar goed: de medewerkers doen echt hun uiterste best om het verhaal enthousiast over te brengen en slagen daar best goed in. De één weliswaar wat beter dan de ander maar wat ze heel goed doen: je krijgt zin in bier! Wat museum betreft is het leuk maar niet heel bijzonder. Groot verschil bijvoorbeeld met de Bitburger of Warsteiner brouwerij, die zijn toch echt veel indrukwekkender. Maar: het slot van het bezoek is zeer fijn. Na al die verhalen over bier krijg je er twee die vers getapt zijn. En eerlijk is eerlijk: die zijn heerlijk! Cheers!
Zeer leuke ervaring en we werden goed begeleid door de tour heen. Lekker getapt biertje gehad dus dat was ook top! Aan het eind nog een paar leuke merchandise kunnen kopen. Tijdens de uitleg/ begin van de tour waren de groepen te groot waardoor je niet alles kon zien of horen! Verder erg tevreden en goeie prijs kwaliteit verhouding. Tip van flip: neem een lekkere Heineken in plaats van een fruitbiertje op de rooftop.
De VIP tour is geweldig. Wij hadden een leuke gids, Josefien. Ze nam ons mee door de brouwerij en vertelde over de geschiedenis en andere wetenswaardigheden. Een proeverij met biertjes en hapjes was onderdeel van de tour; erg leuk en lekker.
Leuke rondleiding door de oude Heineken fabriek. Uiteraard zeer commercieel, maar ook leerzaam en leuk. Je moet echter wel Engels kunnen want alles is in die taal. Toen wij er waren, vlak voor de Corona perikelen, waren de deelnemers aan de rondleiding vooral toeristen, afkomstig uit de hele wereld. Maar het is wel de moeite waard.
Geschiedenis van de bierbrouwerij in hip jasje... gewoon leuk om te doen! Een app voor extra verhalen en gratis bier als afsluiter..
We are not big fans of Heineken Beer in the US...but when in Amsterdam, it is worth a visit to the brewery. We bought tickets at the door since we were not sure of timing. No problem. We were there about 2:00 on a Friday afternoon. The tour is fun and we learned a lot. At the end we had tokens for beer. I wish that the rooftop had been open. It was closed for remodel-and opened the day after we visited. The room to drink beer was absolutely packed. Having the rooftop open would have spread out that crowd a bit. The beer tasted good, and other than the room for drinks being packed-we enjoyed our time here.
The Heineken Experience in Amsterdam is a fantastic blend of history, brewing expertise, and immersive fun. From the moment you step in, you’re greeted by the story of one of the world’s most iconic beers. The interactive exhibits are engaging, and the brewing process is explained in an easy-to-understand way, even for those who aren’t beer experts. The tasting sessions are a highlight, offering fresh Heineken in a great atmosphere. The staff is friendly, and the whole experience feels well thought out.
Super expérience, ce n’est pas juste un tour de la fabrication de bière mais il y a bien d’autres choses à voir. 2 bières sont offertes à la fin de la visite (avec des jetons qui sont donnés en début de visite). Elles sont comprises dans le prix initial (avec ou sans alcool) La durée est d’environ 1h et uniquement en anglais (des traductions sur votre téléphone possible si vous avez des écouteurs) Seul point négatif, les groupes de visiteurs sont assez conséquents et les intervenants changent à chaque salle. Du coup si vous voulez profiter de se qui est écrit ou présenté, vous loupez la présentation des orateurs de la salle suivante…. Mais je bon, je conseille !
I can see why it is called a Experience, as opposed to a Brewery Tour. From the moment we entered the building, all the staff who were mostly young and enthusiastic, were happy to help/answer questions during the first part of the tour. This was for me the interesting part, as it dealt with the history and brewing of Heineken.The rest was more about their sponsorship/advertising and interactive exhibits. At the end, there is a sufficiently good basement bar(apart from the rather sticky floor, we were there late afternooon) to use your two free tokens on a small Heineken 5%,4% 0% or soft drink. You are unable to purchase additional drinks, on top of your tokens, thankfully some American tourists, were more than happy to pass on their unused tokens. We purchased the extra roof top bar package,a extra drink plus admission to the bar.It was a fine day,the views over Amsterdam(there was some building work going on up there) with a beer in hand was a pleasant end to our experience.
The tour starts off by learning about the early beginnings and then you’re guided through the process of brewing from start to finish. In that itself it’s educational and fun and you try the beer en route. If you’ve done the Guinness experience there are many similarities which is a very good thing.
We had a fantastic short visit to the Heineken Beer Museum in Amsterdam, we were looked after two lovely staff members Lana and Mark. They were warmth and enthusiastic truly enhanced our experience. They were knowledgeable, friendly, and went above and beyond to ensure we enjoyed our time there. From sharing fun facts about the brewing process to making sure we had everything we needed, they made us feel welcome and engaged. It’s clear they love what they do, and their passion is infectious! I highly recommend visiting this museum, not just for the great beer but also for the amazing hospitality. Thank you for a memorable visit your are a truly professional employees!! Steve and Annie Burns England
I knew the popular beer Heineken factory located in Amsterdam just thought of visiting this place since we are here on vacation. This tour gave us many information about beer making and their history in this business. It is professionally made and the facilities are very good, must visit if you are a beer lover and like to see such attractions
Such a great experience! It was interactive, interesting, and worth checking out. They also offer a tasting at the end. Very cool to experience while in Amsterdam. Fun activity even if you dont drink beer.
Abbiamo trovato il tempo per visitare lo stabilimento veramente bello e seguito passo dopo passo la produzione della birra. Veramente interessante.Dulcis in fundo una bella bevuta per festeggiare il tutto
Nous avions pris l’expérience VIP et c’était vraiment super à condition d’avoir un très bon anglais. A la fin nous avons eu le droit à une dégustation de 5 bières par personne ( heureusement que nous n’y avons pas été sans manger 🤣) et un petit cadeau personnalisé.
A faire au moins une fois. Belle visite de l'usine avec dégustation de bière et également d'un cocktail en rooftop! N'hésitez pas
Esperienza graditissima nel museum Heineken, dove con il tour riscopri tutti i passaggi di questa famosa birra e dopo la storia tutti i giochi che i ragazzi offrono come la foto mentre si pedala e si canta in olandese, come spillare la birra e poi tanti boccali di birra in offerta..consigliato esperienza molto bella e particolare
I have been there once with my partner and once again with some friends with few years difference and had fun both times. You can see how Heineken has changed through time, how the beer is made, you can have fun in the different rooms and you get 3 beers at the end of the experience. They also have a rooftop but it’s not opened all the time, second time we went it was under renovation, but the whole tour was still good. Price is also affordable. You can make your personalised bottled beer with your name and date on it and take it with yourself as a memory 😊 Would like to visit again
The Heineken Experience was a great tour we really enjoyed it it's a self guided tour but there are sections were there are staff member telling you about the brewing and ingredients which is a great touch much preferred this to just being left to walk around on your own, you get to taste the Heineken too which was great I would highly recommend this tour. You got 2/3 drinks on this tour.
The Heineken museum was a fun and interactive tour that offered great insights into the brewing process and brand history. There are engaging exhibits and delicious tastings. It is a must-visit for anyone who loves a good beer. We even sent postcards to our family in the UK, which was a very nice personal touch. We say Proost - cheers!
Reasonably priced fab experience. Definitely not for drivers. Great tour at your own speed. Sample beer 1/2 way round. At the end of the tour you can exchange your chips provided at the beginning ice the tour for two glasses of Heineken they do have 0 alcohol too. Fab shop at the end with no pressure to purchase. Highly recommend. Best experience we have visited in the last week
We were only able to find 10am VIP tickets but were glad we did. Bobby provided a fantastic guided (VIP) tour so we had the main areas to ourselves. Had a fun tasting session in Freddy’s Bar. We met some lovely people in our group of 10 which made for a fun and sociable ending in the bar downstairs. Highly recommend!
Visited about 3 years ago and has been upgraded to entertain younger adults who enjoy beer. Was a shame the horses were no longer there. Wouldnt say I enjoyed the ‘new’ experience, the history was interesting, dont think I would visit again.
A fun brand experience! A nice way to spend an afternoon discovering where it all began. A short history of the Heineken brand follows a quick tour of the brewery itself topping it off with an exhilarating brand immersion and a social at the brewery's own bar where you can sample both the original Heineken beer and the new 0.0% alcohol beer (you almost can't tell the difference). Make sure to get your customised beer bottle and merchandise on the way out!
Story was presented in an inactive and interesting format to keep everyone interested. Had some fun souvenir photo/videos you can do for a laugh. Two beers in the bar at the end. Very busy, noise and sticky floor, but great for people watching. A great experience we thoroughly enjoyed.
Sehr schöne Führung durch die ehemalige Brauerei im Stadtzentrum von Amsterdam. Die Tickets für diese Führung kann man vorab online buchen oder noch vor Ort an einem Self-Service-Terminal. Preislich gibt es zwischen beiden Varianten keinen Unterschied. Die Tickets sind immer für einen Time-Slot von 15 Minuten gültig. Während der Führung die teilweise durch Guides erfolgt und teilweise über einen Audioguide, den man mittels QR-Code auf dem Handy aufruft, bietet viele interessante Infos. Da hier kein Bier mehr gebraut wird, ist die Führung auf visuelle Erlebnisse ausgelegt. Im Laufe der Führung erhält man insgesamt drei Getränke. Gegen Zahlung eines Aufpreises ist zum Abschluss der Besuch der Roof-Top-Bar möglich. Wer Bier und insbesondere Heineken mag, sollte sich bei einem Amsterdam-Besuch, dieses Erlebnis nicht entgehen lassen.
Me gusto mucho fue interactiva, el personal muy amable, en todo momento me diverti y me sentia intereasado, cada cambionde canina me emocionaba bastante. Recomiendo pagar por la.visita
Might be a tourist trap but it is a good one. It was a really fun experience and well worth a visit. Great beer and the beer based drinks was really good as well.
My husband and I recently visited Amsterdam and felt it would rude not to visit the Heineken experience, and we also decided to do it properly and treat ourselves to the VIP tickets. I'm so glad we did. The staff on arrival were welcoming and friendly, and explained what we needed to do and where to go. We were a little early so they let us go up to the rooftop bar for a look at the view, sadly it was raining but the brief view we did see was worth it. Back downstairs our VIP guide Suzanne was fantastic. She was engaging, warm, funny and very knowledgable. The tour around the site was very interesting, and in a small group (12 of us) was perfectly paced. I learned a lot, and we had plenty of photo opportunities and chances to ask questions. The best bit was the beer tasting in one of the secret bars. We were given 5 different beers and ciders to enjoy along with matching snacks which all went down very well, even if they weren't all to my taste. I was very happy by the end lol! Each beverage had its own distinct glass and went very well with the snacks, it was nice too to learn a little about our tour mates who came from all corners of the globe We finished the evening in the main bar where we swapped our tokens for a glass of Heineken, the local variety I discovered I enjoy very very much. The bar was loud and packed, but not uncomfortably so, like a typical nightclub. The place was buzzing and left me feeling very chilled out. We both loved it and after 3 hours there felt we very much got our moneys worth.
Made beer drinking Fun! They do teach you about the making of their famous beer and you have ample opportunity to sample it! The experience is a bit kitchy, but it is fun. Recommend going up to the rooftop as it has a lovely view of the city.
Had a lovely day at the Heineken experience really enjoyed it was very interesting to hear the history of the building plus learn how the beer was brewed .. I did enjoy the interactive experience ride where you are actually the “beer” being brewed and bottled it was different and very enjoyable as you get cheeky beer after it 👍👍 And loved the journey through the champions league & the Grand Prix which Heineken sponsor was great I really enjoyed the experience and the beers at the end were chilled to perfection I must say left with a few souvenirs.. I’d recommend it’s a good 2hours + if your looking to see it all Thank you
This tour was very well done. It was a good mix of information with fun. You end in a bar where you can enjoy your beer! I would also recommend going to the rooftop where you can get different infused foams added to your beer!
Experiencia inolvidable gracias a la tuya de Jordan el mejor guía del mundo. Visita super VIP, al final conocimos a muchas personas del star, bebimos, reímos y tuvimos momentos muy agradables. Gracias Jordan y Gonzalo.
Exceeded expectations. Rich history of beer making in Amsterdam. Interactive activities a plus. Visually stimulating activities and got some momentos
As someone that doesn’t typically drink lager, I wasn’t sure if this would be the tour for me, however I was so sold after hearing the history and having samples along the way that Heineken was all I drank for the rest of the trip! The staff are friendly and enthusiastic, the tour was engaging and the souvenirs at the end were great fun. Thoroughly recommend adding on the rooftop drink at the end, the views were amazing.
Amazing place, book in advance, staff super nice!! The roof top view worth 100% . I totally recommend people to go. You get 3 free paints (small ones) 2 if you do not go to the rooftop (you have to buy the ticket with the roof top included). They have cold drinks for the ones that do not like beer.
I enjoyed my time in this experience and I don't even drink alcohol. I do recommend this but do not buy the rooftop experience. Stick to the original experience.
Very nice tour about heineken.We had the best experience.learnt alot about brewery.for beer lovers this is a must. The staffs are very friendly.
Bonne visite qui nous explique let montre a création de la bière Heineken et son histoire il y a aussi quelques autres « stands » comme une salle sur la f1, la champions league… (les sponsors) A faire
Like a wee visit to the Heineken Experience - this is my second time. I would say the interactive "being bottled" experience was better last time I was there in 2016 but it is still good fun especially with the links to sport. I couldn't find my confirmation email so we went along to the brewery early and the staff were so so kind and helpful getting our tickets sorted out. A lovely laidback atmosphere when I was a bit stressed! Jossie (Josephine) was the manager who helped us! Thanks!!
Starting the day with few beers is always great, however, something is missing in this experience to make it 5*. A bit of history, a bit of fun facts and a bit of audiovisuality makes a good combo but not something unforgettable. Although the guides and staff are very friendly, funny and keeping up the mood high. I would recommend visiting in the morning since it won’t be overcrowded. Rooftop terrace isn’t something that is worth paying on top.
I'm not a beer fan myself but being in Amsterdam thought we should pay a visit. It was a fab experience with plenty of Heinekens history but lots of fun bits too, plus free drinks
Wir hatten die VIP-Tour und sind hellauf begeistert! Wir hatten eine bunt gemischte, sehr sympathische Truppe. Guide Stan tat sein übriges um aus der Tour ein tolles Erlebnis zu machen. Leute, macht auf jeden Fall die VIP-Tour und dann Daumen drücken, dass ihr so ne tolle Gruppe abbekommt wie wir!
For the beer drinker! And partner😁 we bought our tickets online but we're able to start before our scheduled time. Self-directed with input from staff. Keep in mind tat part of your fee includes 2 beer per person. There is no food available! Well worth the time and money!
We had a great time in the VIP tour - Jordan was an excellent guide, we had a lot of fun. It was great to see everything behind the scenes and be away from the crowds of the other tours. The private tasting room with snacks was a plus! Not too much more than the other tours cost wise so I recommend. I’ve done a lot of brewery tours and this was definitely one of the better organized experiences.
Being in Amsterdam for a few days before boarding a river cruise to Bucharest, my wife and I opted to take the Heineken Experience VIP tour. What a fun day that turned out to be. We were placed in a group with about 10 other people. Our guide gave us a great tour of the old brewery and provided us the history of Heineken. After the tour we were taken to a secret room where we were able to try 5 different beverages (4 beer and a shandy) paired with foods to bring out the flavors of the beverages.
Sehr cooles Erlebnis! Mit dabei: Tour + Wissenswertes mit super humorvollen enthusiastischen Tourbegleitern, eigenes Etikett beschriften und Bier kaufen, Beertasting, Film in einem 360° Raum mit tollen Lichteffekten. In der Bar am Ende gab es noch 2 Bier inkl. und die Möglichkeit bei einer „Zapf-Challenge“ mitzumachen. Super amüsant und sehr empfehlenswert! Ich hatte sehr viel Spaß, obwohl ich kein Bier trinke und mit meinen Freunden da war.
Wow!! Went as part of our trip to Amsterdam for my Birthday and the entire experience was incredible! from the moment I had my ID Checked upon entry the staff were incredible and went out of their way to ensure I had an excellent experience. I'd like to say a special thanks to the Man with mid length blonde hair who was absloutely amazing, he greeted me at the start and arranged for me to have a birthday hat, and came up to me at the end and handed me a complimentary gift bottle and was an absloute gem all throughout the tour. I'd defintitely reccommend this, and I would 100% go back.
De passage à Amsterdam, cette expérience semble inévitable ! Les prix sont, de mon point de vue, très corrects. Le personnel est jeune et dynamique, ce qui valorise davantage la visite. Elle se fait uniquement par un(e) anglophone, mais peut être suivie de façon audio via un tas d’autres langues. L’endroit est aménagé pour les personnes à mobilité réduite, et possède de nombreux casiers pour les effets personnels En apprendre sur cette histoire amstellodamoise vieille de presque plus de 200 ans semblait être une évidence. On recommande !
Great fun tour and lots of beer tasting :-) Lots of fun pictures with the green glass and beer experience on site. Even if you aren't a beer lover, the tour is fun.
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