Heineken Experience
This unique brand experience shows you how a small, Dutch brewery rose to worldwide fame and gives you the opportunity to take a tour through the company’s old brewery.
A visit to the Heineken Experience is so much more than just a tour of a brewery. Not only is it an informative tour, it is a hands-on tour that you will experience through all your senses, and it is delicious too! This tour through the Golden Halls of Heineken takes you on a unique brand experience of the original historic Heineken brewery right in the heart of Amsterdam.
Take a tour through the historic facilities that were originally built in 1867 and get an exclusive glimpse behind the scenes of one of the largest beer companies in the world. This was where Heineken brewed its famous beer until 1988, when the building was converted into a museum and centre for visitors and opened its gates to the public in 1991. Since then, it has become one of Amsterdam’s most popular tourist attractions.
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Take a tour of an historic beer brewery
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Learn more about the brewing process and how to pour your own beer
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Enjoy two free Heineken beers or soft drinks
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Take a tour of an historic beer brewery
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Learn more about the brewing process and how to pour your own beer
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Enjoy two free Heineken beers or soft drinks
Stadhouderskade 78
1072 AE Amsterdam
Stadhouderskade 78
1072 AE Amsterdam
Immerse yourself in the rich history of Heineken at their original 19th-century brewery in Amsterdam. Explore the golden halls and discover the brand's story through interactive exhibits and historical artifacts. Witness the massive copper tanks used in the brewing process and delve into old commercials, all while engaging with knowledgeable guides.
This sensory experience goes beyond history lessons. Learn about Dutch beer traditions, witness Heineken brewing first-hand, and savour the iconic taste of the final product. Feel the hops, smell the authentic brewery aromas, and even learn the art of pouring the perfect pint at the Heineken bar. Two complimentary drinks, alcoholic and non-alcoholic options available, complete this immersive journey into the world of Heineken.
Immerse yourself in the rich history of Heineken at their original 19th-century brewery in Amsterdam. Explore the golden halls and discover the brand's story through interactive exhibits and historical artifacts. Witness the massive copper tanks used in the brewing process and delve into old commercials, all while engaging with knowledgeable guides.
This sensory experience goes beyond history lessons. Learn about Dutch beer traditions, witness Heineken brewing first-hand, and savour the iconic taste of the final product. Feel the hops, smell the authentic brewery aromas, and even learn the art of pouring the perfect pint at the Heineken bar. Two complimentary drinks, alcoholic and non-alcoholic options available, complete this immersive journey into the world of Heineken.
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ChildrenThe minimum age is 18 due to the Legal Purchase and/or Drinking Age
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Opening hoursSunday - Thursday: 10.30 - 19.30
Friday - Saturday: 10.30 - 21.00 -
Ticket informationTicket is directly available on smartphones
Tickets can be rescheduled up to 48 hours in advance, tickets cannot be cancelled -
Free audio-guide available
Free access to bathroom
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ChildrenThe minimum age is 18 due to the Legal Purchase and/or Drinking Age
-
Opening hoursSunday - Thursday: 10.30 - 19.30
Friday - Saturday: 10.30 - 21.00 -
Ticket informationTicket is directly available on smartphones
Tickets can be rescheduled up to 48 hours in advance, tickets cannot be cancelled -
Free audio-guide available
Free access to bathroom
- All tours are in English, but audio-tours are available in Dutch, German, French, Italian, Spanish and Portuguese. Note: these audio-tours cover only the informative part of the Heineken® tour
- All tours are in English, but audio-tours are available in Dutch, German, French, Italian, Spanish and Portuguese. Note: these audio-tours cover only the informative part of the Heineken® tour
We are not big fans of Heineken Beer in the US...but when in Amsterdam, it is worth a visit to the brewery. We bought tickets at the door since we were not sure of timing. No problem. We were there about 2:00 on a Friday afternoon. The tour is fun and we learned a lot. At the end we had tokens for beer. I wish that the rooftop had been open. It was closed for remodel-and opened the day after we visited. The room to drink beer was absolutely packed. Having the rooftop open would have spread out that crowd a bit. The beer tasted good, and other than the room for drinks being packed-we enjoyed our time here.
The Heineken Experience in Amsterdam is a fantastic blend of history, brewing expertise, and immersive fun. From the moment you step in, you’re greeted by the story of one of the world’s most iconic beers. The interactive exhibits are engaging, and the brewing process is explained in an easy-to-understand way, even for those who aren’t beer experts. The tasting sessions are a highlight, offering fresh Heineken in a great atmosphere. The staff is friendly, and the whole experience feels well thought out.
I can see why it is called a Experience, as opposed to a Brewery Tour. From the moment we entered the building, all the staff who were mostly young and enthusiastic, were happy to help/answer questions during the first part of the tour. This was for me the interesting part, as it dealt with the history and brewing of Heineken.The rest was more about their sponsorship/advertising and interactive exhibits. At the end, there is a sufficiently good basement bar(apart from the rather sticky floor, we were there late afternooon) to use your two free tokens on a small Heineken 5%,4% 0% or soft drink. You are unable to purchase additional drinks, on top of your tokens, thankfully some American tourists, were more than happy to pass on their unused tokens. We purchased the extra roof top bar package,a extra drink plus admission to the bar.It was a fine day,the views over Amsterdam(there was some building work going on up there) with a beer in hand was a pleasant end to our experience.
The tour starts off by learning about the early beginnings and then you’re guided through the process of brewing from start to finish. In that itself it’s educational and fun and you try the beer en route. If you’ve done the Guinness experience there are many similarities which is a very good thing.
We had a fantastic short visit to the Heineken Beer Museum in Amsterdam, we were looked after two lovely staff members Lana and Mark. They were warmth and enthusiastic truly enhanced our experience. They were knowledgeable, friendly, and went above and beyond to ensure we enjoyed our time there. From sharing fun facts about the brewing process to making sure we had everything we needed, they made us feel welcome and engaged. It’s clear they love what they do, and their passion is infectious! I highly recommend visiting this museum, not just for the great beer but also for the amazing hospitality. Thank you for a memorable visit your are a truly professional employees!! Steve and Annie Burns England
I knew the popular beer Heineken factory located in Amsterdam just thought of visiting this place since we are here on vacation. This tour gave us many information about beer making and their history in this business. It is professionally made and the facilities are very good, must visit if you are a beer lover and like to see such attractions
Such a great experience! It was interactive, interesting, and worth checking out. They also offer a tasting at the end. Very cool to experience while in Amsterdam. Fun activity even if you dont drink beer.
I have been there once with my partner and once again with some friends with few years difference and had fun both times. You can see how Heineken has changed through time, how the beer is made, you can have fun in the different rooms and you get 3 beers at the end of the experience. They also have a rooftop but it’s not opened all the time, second time we went it was under renovation, but the whole tour was still good. Price is also affordable. You can make your personalised bottled beer with your name and date on it and take it with yourself as a memory 😊 Would like to visit again
The Heineken Experience was a great tour we really enjoyed it it's a self guided tour but there are sections were there are staff member telling you about the brewing and ingredients which is a great touch much preferred this to just being left to walk around on your own, you get to taste the Heineken too which was great I would highly recommend this tour. You got 2/3 drinks on this tour.
The Heineken museum was a fun and interactive tour that offered great insights into the brewing process and brand history. There are engaging exhibits and delicious tastings. It is a must-visit for anyone who loves a good beer. We even sent postcards to our family in the UK, which was a very nice personal touch. We say Proost - cheers!
Reasonably priced fab experience. Definitely not for drivers. Great tour at your own speed. Sample beer 1/2 way round. At the end of the tour you can exchange your chips provided at the beginning ice the tour for two glasses of Heineken they do have 0 alcohol too. Fab shop at the end with no pressure to purchase. Highly recommend. Best experience we have visited in the last week
We were only able to find 10am VIP tickets but were glad we did. Bobby provided a fantastic guided (VIP) tour so we had the main areas to ourselves. Had a fun tasting session in Freddy’s Bar. We met some lovely people in our group of 10 which made for a fun and sociable ending in the bar downstairs. Highly recommend!
Visited about 3 years ago and has been upgraded to entertain younger adults who enjoy beer. Was a shame the horses were no longer there. Wouldnt say I enjoyed the ‘new’ experience, the history was interesting, dont think I would visit again.
A fun brand experience! A nice way to spend an afternoon discovering where it all began. A short history of the Heineken brand follows a quick tour of the brewery itself topping it off with an exhilarating brand immersion and a social at the brewery's own bar where you can sample both the original Heineken beer and the new 0.0% alcohol beer (you almost can't tell the difference). Make sure to get your customised beer bottle and merchandise on the way out!
Story was presented in an inactive and interesting format to keep everyone interested. Had some fun souvenir photo/videos you can do for a laugh. Two beers in the bar at the end. Very busy, noise and sticky floor, but great for people watching. A great experience we thoroughly enjoyed.
Might be a tourist trap but it is a good one. It was a really fun experience and well worth a visit. Great beer and the beer based drinks was really good as well.
My husband and I recently visited Amsterdam and felt it would rude not to visit the Heineken experience, and we also decided to do it properly and treat ourselves to the VIP tickets. I'm so glad we did. The staff on arrival were welcoming and friendly, and explained what we needed to do and where to go. We were a little early so they let us go up to the rooftop bar for a look at the view, sadly it was raining but the brief view we did see was worth it. Back downstairs our VIP guide Suzanne was fantastic. She was engaging, warm, funny and very knowledgable. The tour around the site was very interesting, and in a small group (12 of us) was perfectly paced. I learned a lot, and we had plenty of photo opportunities and chances to ask questions. The best bit was the beer tasting in one of the secret bars. We were given 5 different beers and ciders to enjoy along with matching snacks which all went down very well, even if they weren't all to my taste. I was very happy by the end lol! Each beverage had its own distinct glass and went very well with the snacks, it was nice too to learn a little about our tour mates who came from all corners of the globe We finished the evening in the main bar where we swapped our tokens for a glass of Heineken, the local variety I discovered I enjoy very very much. The bar was loud and packed, but not uncomfortably so, like a typical nightclub. The place was buzzing and left me feeling very chilled out. We both loved it and after 3 hours there felt we very much got our moneys worth.
Made beer drinking Fun! They do teach you about the making of their famous beer and you have ample opportunity to sample it! The experience is a bit kitchy, but it is fun. Recommend going up to the rooftop as it has a lovely view of the city.
Had a lovely day at the Heineken experience really enjoyed it was very interesting to hear the history of the building plus learn how the beer was brewed .. I did enjoy the interactive experience ride where you are actually the “beer” being brewed and bottled it was different and very enjoyable as you get cheeky beer after it 👍👍 And loved the journey through the champions league & the Grand Prix which Heineken sponsor was great I really enjoyed the experience and the beers at the end were chilled to perfection I must say left with a few souvenirs.. I’d recommend it’s a good 2hours + if your looking to see it all Thank you
This tour was very well done. It was a good mix of information with fun. You end in a bar where you can enjoy your beer! I would also recommend going to the rooftop where you can get different infused foams added to your beer!
Exceeded expectations. Rich history of beer making in Amsterdam. Interactive activities a plus. Visually stimulating activities and got some momentos
As someone that doesn’t typically drink lager, I wasn’t sure if this would be the tour for me, however I was so sold after hearing the history and having samples along the way that Heineken was all I drank for the rest of the trip! The staff are friendly and enthusiastic, the tour was engaging and the souvenirs at the end were great fun. Thoroughly recommend adding on the rooftop drink at the end, the views were amazing.
Amazing place, book in advance, staff super nice!! The roof top view worth 100% . I totally recommend people to go. You get 3 free paints (small ones) 2 if you do not go to the rooftop (you have to buy the ticket with the roof top included). They have cold drinks for the ones that do not like beer.
I enjoyed my time in this experience and I don't even drink alcohol. I do recommend this but do not buy the rooftop experience. Stick to the original experience.
Very nice tour about heineken.We had the best experience.learnt alot about brewery.for beer lovers this is a must. The staffs are very friendly.
Like a wee visit to the Heineken Experience - this is my second time. I would say the interactive "being bottled" experience was better last time I was there in 2016 but it is still good fun especially with the links to sport. I couldn't find my confirmation email so we went along to the brewery early and the staff were so so kind and helpful getting our tickets sorted out. A lovely laidback atmosphere when I was a bit stressed! Jossie (Josephine) was the manager who helped us! Thanks!!
Starting the day with few beers is always great, however, something is missing in this experience to make it 5*. A bit of history, a bit of fun facts and a bit of audiovisuality makes a good combo but not something unforgettable. Although the guides and staff are very friendly, funny and keeping up the mood high. I would recommend visiting in the morning since it won’t be overcrowded. Rooftop terrace isn’t something that is worth paying on top.
I'm not a beer fan myself but being in Amsterdam thought we should pay a visit. It was a fab experience with plenty of Heinekens history but lots of fun bits too, plus free drinks
For the beer drinker! And partner😁 we bought our tickets online but we're able to start before our scheduled time. Self-directed with input from staff. Keep in mind tat part of your fee includes 2 beer per person. There is no food available! Well worth the time and money!
We had a great time in the VIP tour - Jordan was an excellent guide, we had a lot of fun. It was great to see everything behind the scenes and be away from the crowds of the other tours. The private tasting room with snacks was a plus! Not too much more than the other tours cost wise so I recommend. I’ve done a lot of brewery tours and this was definitely one of the better organized experiences.
Being in Amsterdam for a few days before boarding a river cruise to Bucharest, my wife and I opted to take the Heineken Experience VIP tour. What a fun day that turned out to be. We were placed in a group with about 10 other people. Our guide gave us a great tour of the old brewery and provided us the history of Heineken. After the tour we were taken to a secret room where we were able to try 5 different beverages (4 beer and a shandy) paired with foods to bring out the flavors of the beverages.
Wow!! Went as part of our trip to Amsterdam for my Birthday and the entire experience was incredible! from the moment I had my ID Checked upon entry the staff were incredible and went out of their way to ensure I had an excellent experience. I'd like to say a special thanks to the Man with mid length blonde hair who was absloutely amazing, he greeted me at the start and arranged for me to have a birthday hat, and came up to me at the end and handed me a complimentary gift bottle and was an absloute gem all throughout the tour. I'd defintitely reccommend this, and I would 100% go back.
Great fun tour and lots of beer tasting :-) Lots of fun pictures with the green glass and beer experience on site. Even if you aren't a beer lover, the tour is fun.
This is a really fantastic thing to do in Amsterdam! We booked the rooftop and it was my favourite bit. The standard tour will get you 2.5 beers and then an extra beer on the roof if you opt for that!!
Really enjoyed the Heineken experience. Perfect for a family (of adults). Some great features like personalised bottles. Recommended.
We had a really fun time here at this experience. The whole place is well put together and the staff have high energy throughout the tour. They are informative, friendly and fun. We had a lot of beer whilst there and I would highly recommend the roof top experience here too.
Pretty interesting to hear about the history and all-in-all just a cool experience. Great price as well considering you basically get 3 beers during the tour. The only thing I didn't really understand was the light-show, which felt kind-of childish.
Absolutely brilliant experience and wonderful museum! I am not a beer lover but had so much fun on this self guided tour. Very interesting information regarding the Heineken brand and you get to sample Heineken beer at the end of the experience in the bar/nightclub area. Staff were friendly and informative and I would highly recommend.
I don't even like beer and I was obsessed with this place! My boyfriend and I had so much fun on the tour. I thought I wouldn't be interested learning so much about beer but the tour guides in the different rooms were funny and we loved how interactive the whole experience was. The staff are super kind and accommodating. Even before we got to the building, when we were running behind, my boyfriend and I were easily able to get our reservation time changed by just DMing the Instagram account for the experience. Everyone who worked at the experience was friendly, welcoming, and knowledgeable and we learned so much about beer that we didn't expect. I loved that there were also plenty of photo and digital souvenir opportunities. The little Formula 1 set was so adorable and I had so much fun taking tons of pictures. I just wish the lighting in this place was better, there are so many weird spots where there are lights that completely ruin photo opportunities with a weird glare. My favourite part of the trip was their underground bar which gave nightclub vibes. The music was so good I wish they had a dancefloor. My boyfriend and I tried multiple beers and the regular Heineken they have on tap is the freshest beer I have ever tried in my life. I don't normally like hoppy beers, which is why I don't drink Heineken, but the flavour of this one was just so crisp and smooth. If all beer tasted like that I would a hundred percent drink more of it. They were out of their non-alcoholic beer and were serving Pepsi instead so we didn't end up getting to try that. We ended our trip on the rooftop with more beer. It had rained in the morning so it was wet and cold out there but we were able to get some cute photos in the diffused light before heading back inside. The beer at the rooftop bar definitely wasn't as fresh as the beer in the basement. I would definitely recommend this experience to anyone visiting Amsterdam. Even if you think you don't love beer like me, it's definitely a cool experience.
We done the tour on Sunday the 21/07. We found the staff very helpful and friendly everything was going well till the end of the tour. My problem was with the floor where the tokens are exchanged for your golden liquid. I understand that where drink and people come into contact that some may spill on the floor. But nearly every corner of the bar floor was sticky at one stage I thought I would be walking home bare foot. Is there anything you can do about this problem apart from barring me from the Experience. Yours Sincerely, Tom Lawlor
Great fun tour which we really enjoyed. Not too overcrowded (we were worried about this while we queued) but after the introduction room people were able to wander around more freely. We visited for my husbands birthday and really enjoyed ourselves.
We had a great time! If you’re in Amsterdam I will say it’s a place to visit. Only draw back it’s the pice. It’s a bit expensive.
Me and the wife did this experience whilst in Amsterdam and had pre booked it before leaving the UK. It was very enjoyable, informative, with great staff, but you go at your own pace, and there’s staff along the way to talk you through parts of the process. There’s a really cool, champions league and formula one section. The rooftop bar is really cool. With great views.
The “Tour Plus Rooftop” is a nice way to learn all about Heineken, it’s history, the beer and everything they else that Heineken does and to sample the product. The first part of the Heineken Experience was essentially a guided tour (which was short) where you learned about the History of Heineken, visited the old Historical Brew room and then went on the “Brew the Ride (an audio visual simulation of what it is like to become a Heineken beer, starting out as water, being splashed around to becoming a beer and to getting bottled, etc. After the ride, we sampled our first beer (it was ice cold and hit the spot). From there we were left on our own to tour the rest of the exhibits. There was lots of interactive things to do such as design your own beer bottle, make your own picture, etc and things to see. In the room showing old Heineken commercials, I liked the James Bond (Daniel Craig) ad (sorry but I’ve never seen it before). At the end was the “Best Dam Bar” where we used our two tokens each for more beers. It was crowded and it would have been nice to have chairs to sit down. Heineken 0.0 (zero alcohol) was very good. For the Rooftop, we took an elevator to the top, where we had a great view of Amsterdam and enjoyed another drink. I really liked that we could try a beer cocktail. I found the Passion Splash” very refreshing (a spritz cocktail with Heineken original, passion fruit, orange hope cordial & mint). Too bad we couldn’t have another one. Overall a very enjoyable experience.
Had a great time on the tour. Very interactive and entertaining. Shout out to the bartenders Danny and Noah. Great service!
The Heineken Experience in Amsterdam is a really fun activity to do with your family and friends. While walking through the old beer factory you are experiencing new things about beer, the Heineken family, and what Heineken still means in the world. You are also getting the opportunity to make your own beer bottle and add you initials to it. Also at the end of the tour you are getting 2 wooden coins that you can get to beers from. Also you can learn how to tap your first beer etc. Definitely a fun activity when you are sometime in Amsterdam ‼️👍🏻
That was perfect and funny experient. If you want to know anything about beer Then thats right place! All our group loved IT!
We had toured the brewery during a previous visit to Amsterdam 21 years ago and were glad to see that the new location was still fun and campy to visit. The staff and tour guides are fun and enthusiastic as they talk about the process which produces their wonderous brew. We looked at the exhibits, hopped on a two-person bike and pedaled around town (via the monitor screen in front of us) and enjoyed a couple very cold, very fresh glasses of Heineken. We were initially given two tokens and I used one for a regular Heineken and a non-alcoholic version for the second. They tout that the beer served at the Experience is the freshest possible and it was certainly delicious. We had a great time but were surprised that we were practically the only people over the age of 40 on the tour and in the tasting room. C’mon all you boomers, this is a fun thing and you should sign up! It’s a five-minute walk from the Rijksmuseum so wander by after your cultural art experience.
This is a very popular thing to do in town. Take a tour to see how the beer is made and then you get to sample the beer in a pleasant setting. Lots of people paying to do this.
I really like this your my wife booked it so I wasn’t sure what to expect. The actual tour was really interesting and gave you a really good insight into how the make the lager. What I really liked about it was all the other things like once your finished how the beer was made it went into the advertising side of it which was really fun. Silly things like the Photo Booth and the bike you pedal and it makes a short advert that you can download for free and keep. Also you can write a msg into a bottle of beer very cool. At the end was nice in the bar just to have a few beers. For a beer tour I thought it was very cool.
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