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4.7
102 Bookings
90 minutes

Heineken Experience

This unique brand experience shows you how a small, Dutch brewery rose to worldwide fame and gives you the opportunity to take a tour through the company’s old brewery.

A visit to the Heineken Experience is so much more than just a tour of a brewery. Not only is it an informative tour, it is a hands-on tour that you will experience through all your senses, and it is delicious too! This tour through the Golden Halls of Heineken takes you on a unique brand experience of the original historic Heineken brewery right in the heart of Amsterdam.

Take a tour through the historic facilities that were originally built in 1867 and get an exclusive glimpse behind the scenes of one of the largest beer companies in the world. This was where Heineken brewed its famous beer until 1988, when the building was converted into a museum and centre for visitors and opened its gates to the public in 1991. Since then, it has become one of Amsterdam’s most popular tourist attractions.

  • Take a tour of an historic beer brewery
  • Learn more about the brewing process and how to pour your own beer
  • Enjoy two free Heineken beers or soft drinks
Public transport
The nearest stops are Vijzelgracht (metro 52) and Marie Heinekenplein (tram 24).

Immerse yourself in the rich history of Heineken at their original 19th-century brewery in Amsterdam. Explore the golden halls and discover the brand's story through interactive exhibits and historical artifacts. Witness the massive copper tanks used in the brewing process and delve into old commercials, all while engaging with knowledgeable guides.

This sensory experience goes beyond history lessons. Learn about Dutch beer traditions, witness Heineken brewing first-hand, and savour the iconic taste of the final product. Feel the hops, smell the authentic brewery aromas, and even learn the art of pouring the perfect pint at the Heineken bar. Two complimentary drinks, alcoholic and non-alcoholic options available, complete this immersive journey into the world of Heineken.

  • Children
    The minimum age is 18 due to the Legal Purchase and/or Drinking Age
  • Opening hours
    Sunday - Thursday: 10.30 - 19.30
    Friday - Saturday: 10.30 - 21.00
  • Ticket information
    Ticket is directly available on smartphones
    Tickets can be rescheduled up to 48 hours in advance, tickets cannot be cancelled
  • Free audio-guide available
    Free access to bathroom
  • All tours are in English, but audio-tours are available in Dutch, German, French, Italian, Spanish and Portuguese. Note: these audio-tours cover only the informative part of the Heineken® tour
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Free city map
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Free WiFi on the buses and boats
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GPS audio guide in 18 languages
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Free City Sightseeing Amsterdam app
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Ticket valid for 24/48 hours
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Free ticket to Gassan Diamonds