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Hop-on Hop-off Boat + Heineken Experience
Amsterdam is a city that should be seen from the water, and a city filled with lots of fun attractions that should be visited. With this combi ticket you can see and explore the city on its iconic canals and visit the Heineken Experience.
The Hop on Hop off boat shows you the UNESCO World Heritage listed canals of Amsterdam, with stops at some of the must-visit locations in the city. Over the course of 24 hours you can hop-on and off as you please to create your own Amsterdam itinerary. On board the boat you can listen to an audio guide to learn more about the city and the canals, and you'll have access to free WiFi so you can share your experience with friends and family and track your location in the city in our app.
The Heineken Experience is not like other breweries you can visit around the world. Though it is no longer in operation, it shows you how a small Dutch brewery took over the world and became one of the biggest beer producers on Earth. The tour through the Heineken Experience is both informative and hands-on, and includes 2 free beers, making it delicious as well!
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Multiple stops along the canals
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Take a tour of an historic beer brewery
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Enjoy two free Heineken beers or soft drinks
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Free tickets to Gassan Diamonds
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Multiple stops along the canals
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Take a tour of an historic beer brewery
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Enjoy two free Heineken beers or soft drinks
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Free tickets to Gassan Diamonds
Boat route
Boat route
Stadhouderskade 78
1072 AE Amsterdam
Stadhouderskade 78
1072 AE Amsterdam
In comparison to a regular Amsterdam canal cruise, the Hop-On Hop-Off Boat has a longer route that covers more areas of the city, making it perfect for getting you where you want to go. The City Sightseeing Amsterdam Boat is not only a guided Amsterdam canal cruise, it’s also a fantastic way to get around without having to walk everywhere or rely on public transport. And if you see something that you want to visit, you can just hop off, check it out, and catch the next boat to continue your boat tour!
The Hop-On Hop-Off boats in Amsterdam are equipped with panoramic windows which provide an unparalleled view of the surroundings. You can sit back and enjoy the sights as you travel past the iconic bridges, magnificent 17th-century houses, old churches, and museums. The Hop-On Hop-Off Boat Tour in Amsterdam is the perfect combination of an Amsterdam cruise and a fun means of transportation! View our other Hop on Hop off options online!
In comparison to a regular Amsterdam canal cruise, the Hop-On Hop-Off Boat has a longer route that covers more areas of the city, making it perfect for getting you where you want to go. The City Sightseeing Amsterdam Boat is not only a guided Amsterdam canal cruise, it’s also a fantastic way to get around without having to walk everywhere or rely on public transport. And if you see something that you want to visit, you can just hop off, check it out, and catch the next boat to continue your boat tour!
The Hop-On Hop-Off boats in Amsterdam are equipped with panoramic windows which provide an unparalleled view of the surroundings. You can sit back and enjoy the sights as you travel past the iconic bridges, magnificent 17th-century houses, old churches, and museums. The Hop-On Hop-Off Boat Tour in Amsterdam is the perfect combination of an Amsterdam cruise and a fun means of transportation! View our other Hop on Hop off options online!
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ChildrenThe minimum age is 18 due to the Legal Purchase and/or Drinking Age
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DepartureBoat departs approximately every 30-45 minutes
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Operating hoursFirst boat departs stop 1 at 9.30, last boat departs stop 1 at 17.45
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Opening hoursSunday - Thursday: 10.30 - 19.30
Friday - Saturday: 10.30 - 21.00 -
Ticket informationTicket is directly available on smartphones
Tickets can be rescheduled up to 48 hours in advance, tickets cannot be cancelled -
Free WiFi available
Free audio-guide available -
Download the free City Sightseeing Amsterdam app
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ChildrenThe minimum age is 18 due to the Legal Purchase and/or Drinking Age
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DepartureBoat departs approximately every 30-45 minutes
-
Operating hoursFirst boat departs stop 1 at 9.30, last boat departs stop 1 at 17.45
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Opening hoursSunday - Thursday: 10.30 - 19.30
Friday - Saturday: 10.30 - 21.00 -
Ticket informationTicket is directly available on smartphones
Tickets can be rescheduled up to 48 hours in advance, tickets cannot be cancelled -
Free WiFi available
Free audio-guide available
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Download the free City Sightseeing Amsterdam app
- Audio guide available on the boat in English, Dutch, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Russian, Thai, Indonesian, Korean, Japanese, Chinese, Arabic and Hebrew
- All tours at the Heineken Experience are in English, but audio-tours are available in Dutch, German, French, Italian, Spanish and Portuguese. Note: these audio-tours cover only the informative part of the Heineken® tour
- Free earphones available on the boat which you can keep and reuse when you hop-on again
- Free city map available onboard the boat
- Free visit to Gassan Diamonds
- Large groups (10+ people) may not all be able to hop on the same boat at the same time due to the number of available seats
- No pets allowed, only service dogs
- Audio guide available on the boat in English, Dutch, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Russian, Thai, Indonesian, Korean, Japanese, Chinese, Arabic and Hebrew
- All tours at the Heineken Experience are in English, but audio-tours are available in Dutch, German, French, Italian, Spanish and Portuguese. Note: these audio-tours cover only the informative part of the Heineken® tour
- Free earphones available on the boat which you can keep and reuse when you hop-on again
- Free city map available onboard the boat
- Free visit to Gassan Diamonds
- Large groups (10+ people) may not all be able to hop on the same boat at the same time due to the number of available seats
- No pets allowed, only service dogs
This was very well done. You learn about history, there are some fun experiences and the staff are all friendly. However, it is very busy! We bought our tickets a few weeks ago but it wouldn’t have mattered as you can buy tickets on the spot and everyone ends up in the same giant line. I would say it’s more for the 20 years.
Great way to spend an afternoon in Amsterdam. The experience is really interactive and immersive into the beer-making process. The tour is self-guided, apart from 1 or two points where a guide explained something particular. Plenty of time to linger with a few beers at the end. The chance to pour the perfect Heineken was fun. We purchased the rooftop ticket, as well. The weather was overcast and chilly, but in the summer I'm sure it would be lovely up there.
The hosts were great, we were shown around and told about how the beer is made and it was interactive with questions. Not a whole guided tour as you have the chance to go off on your own. They have good photo booths and interactive games and experiences like walk through shows. One thing is I don’t actually enjoy the drink so having another drink option at the bar at the end would have been nice 😂 but I enjoyed the experience and my partner and I enjoyed making our own bottle.
Brilliant! As a bartender it was amazing to find out about the history of the Heineken beans. The staff were great, super enthusiastic and genuinely looked like they wanted to be there. Bonus points for hiring multilingual staff!
Fun, interactive experience. The company put together a great tour and tasting. We learned a lot about the history and process of the facility. Added bonus was the pouring class in the bar at the end. You drink what you pour! Really glad we went. Great gift shop as well. Makes it easier to buy tickets online as the lines get long.
Great activity to do whilst visiting Amsterdam! The tour guides were extremely knowledgeable and very friendly. It’s an interest tour with lots of different interactive elements to it. You get two tokens for two beers which you redeem at the end of the tour in the bar area which has great music! We also got a small beer half way around the tour too. The only negative thing I would of said is that our time slot was quite a large group of people, I would of preferred it to be less people so you can see more in the first part of the tour. But overall a great experience and a must-do in Amsterdam.
We booked online in advance for the Heineken Tour and Flagship Canal Cruise which was €40 each. They advise to leave around 2.5/3 hours between starting the brewery tour and the canal cruise. So we started our brewery tour at 2pm and the cruise at 5pm. The brewery tour was really interactive, interesting and informative. I learnt lots of things I didn’t already know about Heineken. At the start there is a cloakroom and lockers if you want to leave your stuff. The staff throughout the tour were friendly. My boyfriend loved the free beers at the end and the design your own bottle. There is a reasonably priced gift shop at the end also. After we left we had a while to wait for the cruise and a member of staff wouldn’t allow us back inside to wait so we had to just wait in the street. The staff running the cruise were really friendly and helpful, they knew lots of facts and information about Amsterdam and the canals. However, the free “beer” you get included is either a Birra Moretti or a 0% Heineken, unless you want to buy a Heineken or another alcoholic drink. The cruise felt really overbooked and cramped, that much so we could barely turn to see out off the windows. Overall, we really enjoyed the experience and it was one of our favourite things we did whilst in Amsterdam.
We were told this experience was a waste of time and not to bother ! We ignored this and went anyway. What a great time!!! Lots of free beer and really interesting.
Fantastic visit. Lots of things to do and plenty of beer to drink! A must visit when coming to Amsterdam. Staff all friendly too!
We had a great afternoon here. Some of the interactive areas were a bit pointless, created to fill the space but we had a laugh and got to drink beer which and pour our own!! The roof top is lovely for the photo op but in February it was a bit cold to be drinking ice cold beer (for me anyway). We had discounted tickets, so glad I didn’t pay the full price but overall a nice experience
Very interesting experience. The staff are very friendly and show great energy towards the tour. The tour itself is pretty interesting, with facts about history of the beer, how its made, stored and more! Its very interactive which some might find slightly gimmicky, but we loved it. The beer is extremely fresh and we received x2 tokens each at the start of the tour which can be redeemed at the end. You also receive a half pint of beer towards the middle of the tour. You do not have to drink as there is water available, just give your tokens back or better - to someone else! You can personalise your own bottle for 7.50 Euros - which is a bit steep, but worth it if you want memories. Our favourite part was actually at the end of the tour in the bar on the bottom floor. The tunes were flowing and people were in good form - they also run a beer pouring contest where if you win you receive a free half pint. This was excellent.
Great Heineken Tour. Great/friendly staff. Delicious beer! One must do tour in Amsterdam! Definitely recommended and get your name or a Heineken Beer bottle to bring home!
An interesting tour with plenty of information on the history of Heineken and how their beer is brewed. There are also some interactive parts of the tour with photo opportunities which adds fun for a group of friends. You also get some fresh cold beers at the end, which were perfect for shaking off the morning hang.
I love beer but my wife isn't a fan so I wasn't sure how this would be for both of us. No need to be worried, it's a great experience finding out about the history of the company, interactive elements to get involved with including design your own bottle label. Very good value for money with beer samples thrown in.
We did the tour of the factory and had a great time, it cost roughly £20 each and that varies on different websites but I can honestly say it was worth every penny. We’ve done several beer and cider tours and this one ranks highly, the staff are friendly and informative and the interactive elements were a great touch. Within our tour we had 2 free drinks each and had several opportunities to win more throughout the tour. I would recommend this to anyone visiting Amsterdam who might have a couple hours spare.
What a trip. I've visited many breweries but Heineken Experience is another level. The tours are guided but you can wander between the areas during the tour. Samples and freebies available at different points during the tour. Helpful knowledgeable staff guide you through the history of the plant and brewing process before sampling the three types of Heineken brews. Original, silver and zero %. Interactive exhibits are available throughout the tour and you are actively encouraged to join in. 5min walk from the Rijks Museum and Van Gogh museum so lots to see in one day all together.
Brilliant Beer and Brilliant Staff makes an combination. From the moment you walk in you are made to feel welcomed it is obvious these guys and girls love their job. Lots to take in a round history then free beers and a fabulous little bar at the end which had live competitions going where guests got to practice pulling the perfect Heineken pints. This was a definitely a highlight of our trip. We got some personalised bottles which were reasonably priced and then enjoyed the rooftop bar for an extra drink. I would say this was slightly underwhelming however it was a grey and very cold day so I would not read into that too much
We visited this tour as part of a short break and really was brilliant! The tour is very interactive with lots of taster opportunities and then a brill bar at the end where you can partake in your free drinks!! It is very informative and you can move around at your own pace but there is always staff on hand to assist. There is a cloak room to leave coats and bags and we had the opportunity to take part in a 'Pull the Perfect Pint' Challenge and even made our very own personalised bottle to take away! However what really makes this place is the staff - they are the most friendly bunch - right from the front door to the bouncers directing you to the exit. They are all young and full of life and enthusiasm which really helps. We would definitely to again!
Before I went there I thought it was just another rip off but we all had fun, young and old. Especially the part we we impersonated the beer bottles was the best. I recommend the experience to every visitor to Amsterdam.
This was amazing beyond any expectation Jordan was an incredible tour guide and Jewels was always there with a great compliment to make this a true VIP experience. From check in manager Alex made us feel special
Far better than we expected, very worthwhile tour! Staff were a lof of fun, beer just 2 days old to try. Maybe an option of different alcohol at the roof top bar for the non beer drinks would be good but it did not ruin the experience.
You can turn up and book at the machines in the foyer or pre book on an app, either way it seems really flexible and you can just turn up at any time. We did the self guided tour where you get a quick introduction and then you’re free to make your way through the brewery. You get two tokens for beers at the start that can be redeemed in the bar upstairs. Also upstairs there’s the Heineken challenge where “Marcus” talks you through pouring the perfect pint. We really enjoyed this. We ended the tour on the rooftop with great views of Amsterdam and now come home with a Heineken habit. Would definitely recommend.
Went here on the reccomendation of our son and we were not dissapointed. From the moment we got there the staff were absolutely amazing and a credit to heineken and the Netherlands. Tour was very informative and extremely interactive which we loved. This tour is a must do and well worth the money. The beer tasted great and loved the heineken silver beer. Made our own heineken bottle which was a nice souvenir and is a must do . Big shout out to the guy where you get your bottle you made from as he was friendly ,polite and a joy to talk to and very helpful. Just cant remember his name but top guy. I would do the tour again the next time we visit Amsterdam as it was enjoyable .
The best part is the tasting at the end, where you get to sample freshly brewed Heineken, straight from the source. Staff are very knowledgable.
Was a great overall experience, went with friends and had an amazing time. One young man named Thiago was an absolute gentleman and improved our overall experience greatly. Will definitely come again.
Great way to spend a couple of fun hours! All the staff are so enthusiastic and helpful. The actual brewery bit is really interesting, but doesn’t take that long. You do get a great insight in to the history of the company and how it came to be so much of well known brand. The fun bit is the interactive exhibits and picture opportunities. Good selection of historical objects and sporting connections. In addition, the ‘free’ beers,which were really appreciated!
A great experience that exceeded expectations. Staff were friendly and helpful. It was more than a typical brewery tour that included some neat things to do and see. I highly recommend it!
We booked the VIP experience and were very impressed with both the quality of the exhibits and the knowledge of our guide, Suzanne. Absolutely recommended for anyone who loves beer and wants to learn more about it.
Great experience, for someone who isn’t a massive fan of beer and only went because the rest of the group likes beer I had a great time. You get to try the nicest, freshest heineken I have ever tasted! The tour guides were enthusiastic, informative, friendly, and made the experience great and interactive! I would highly recommend and would go back if I returned to Amsterdam.
Good fun, staff enthusiasm lifted the experience, the themes explaining the brewing process and beers at the end were good.
This place was my favourite attraction in Amsterdam. It was just amazing, they provided historical information which was really valuable and interesting. But it’s the tour itself that is great. There are interactive rooms with photo opportunities and you get 3 half pints accross your whole journey. Me and my partner (who doenst like lager) loved the experience and the bar at the end was amazing. If you have epilepsy it may not be the best place but overall it was well run and a fun experience for both of us. The stuff were great as well.
The Heineken Experience is definitely a touristy activity, but we had a blast! It’s a completely high-tech, interactive experience that’s fun and unique, though there are certainly more intimate brewery or distillery tours out there. The Pros: First and foremost, the staff is fantastic—friendly, funny, and genuinely happy to be there. They were more than willing to answer questions and made the experience enjoyable. The interactive displays and high-tech features were impressive and added an extra layer of fun. The beer itself was good, though the free drink options were very limited (alcoholic or nonalcoholic). The Cons: It can feel very overcrowded, especially during peak times. Locker space is limited, and they stopped accepting coats around 5 PM, which was inconvenient. We also did the rooftop experience, but since it was raining, we couldn’t sit or hang out outside, and the one drink included felt a bit underwhelming for the extra cost. Overall, I’m glad I did it as it was a fun and different kind of tour, but I probably wouldn’t do it again or recommend it to someone with limited time in Amsterdam. It’s worth trying if you’re looking for something lighthearted and entertaining, but it’s not a must-see.
Probably one of the coolest things you can do in Amsterdam. Wonderful staff, great tour/experience. Couldn’t recommend it more !!
It was a fantastic experience! From the moment you walked through the door people were friendly. You get what you want out of it and if you pay attention you can win prizes!
Great day at the Heineken tour. Greeted by friendly welcoming staff. All very helpful. The tour was really good, lots to see and learn about the history. Interactive/fun things to do. The bar at the end is great, lively with great music. We paid extra and went to the rooftop bar, great view and extra beers to try.
Guys don't miss this attraction!! Is very interesting and super super crazy! You can also make a tasting beer with them, learning a lot knowledge regarding this beer. you can play different games, take pictures , strange photo and even relax after tasting. Very curious and charming place to visit.
The best tour I did in Amsterdam! The staff were great and made learning the story of Heineken fun and interactive. The bar at the end of the tour was fantastic and a great place to hang out afterwards. You can even have a go at pouring your own Heineken from the tap.
You have not been to the Netherlands if you have not tried the Heineken experience – that's what I've been told, and because me and my girlfriend are beer lovers, I really liked the experience. It's definitely one of a kind.
The history of the brewing of this brand in the historic building was so interesting. The beer at the end was delicious! We also took the canal cruise and it was fascinating.
We had a blast at Heineken on a rainy Monday. Plenty of information, and lots of interesting bits of history. Highlights really were the sheer amount of beer available however! We bought the package with 2 beers on the tour, and 1 on the rooftop, however we ended up with quite a few more beers than that, by learning how to pour our own, winning extra beer by saying 'proost' the loudest etc. It was really fun and interactive.
This is probably one of my favourite attractions in Amsterdam. We both had a lot of fun during our time here, and thought it was very well valued for money. You get a small taster heineken in the middle of the tour, and then you get two drinks in a bar at the end of the tour. However, we had paid extra for the rooftop bar too, which includes another drink. The atmosphere at both the bar at the end of the tour and the rooftop bar were fantastic. The way the tour was self-guided helped a lot with the flow, as you are able to hang back and take everything in without being too rushed. It was very interesting learning about the history of heineken and also looking around the old brewery. The ‘ride’ was a silly but fun touch to the experience too. Every staff member we encountered was brilliant and so friendly. Top notch customer service. If you’re wondering for something to do in Amsterdam, and you like beer, then this is definitely a must-do!
We did hear lots of mix review on the Heineken Experience and desided to try it. We did not regret, it was a nice tour where we can see and learn al from the History and how it was made from the start to precent day. Give it a try.
When we got there we waited about 5 mins to put our coats and jumpers away. We queued about 10 mins to start our tour of the Heineken Museum. After we queued we got 2 free drink tokens too! When we started the tour we were shown how they first stared making bottles and how little they were making. Myself found it very interesting and you find how they become a international beer company. After that we walked upstairs into this bog box with around 30 people where we became bottles and we saw how the bottles were made and cleaned in a bottle POV. You move on into a tasting drink of where the beer is no more then 28 days fresh. After having aa refreshment you walk into a little room all about Verstapen, Football pitch bench, PS4 if your with your pals, photo booths, real life F1 lights and a bath where you can claim your 2 free drinks.
A short walk from the Rijksmuseum, I didn't have a booked ticket however no problems getting a ticket from a machine, there are free luggage lockers in the reception area. I enjoyed the tour, the scale of the current beer production is staggering. Lots of information, electronic visual displays and flashing lights . The culmination is of course tasting the beer , you leave through the gift shop all things Heineken on sale. An interesting way to spend an hour at such an iconic spot.
It was a very enjoyable experience, and we enjoyed learning about the history, it was great to learn about the process of making it too. All the staff we engaged with right from walking through the door into the building were great! I definitely think this is a must do for anyone coming to Amsterdam! It would have been better if there were actual guides with audios for non English speakers, the staff there were excellent and engaging and they could have been better utilised!
Had a very fun time at this tour of the brewery and the rooftop was a bonus with an extra *special* drink and amazing views of the city. The staff were all light hearted and fun. Would highly recommend if you are a beer fan
Did the Heineken Experience Tour & Canal Cruise—such a great time! Highly recommend doing this tour because you get to learn about the history of Heineken while sampling some beer and you get a boat cruise to view the city! There’s a gift store too if you want to bring souvenirs!
Went to the Heineken Experience at the weekend and had a lot of fun! As someone who doesn’t like Heineken I found the tour very interesting and well worth the money. You get to see the process of how it is made and also marketing etc. 3 drinks included (and a little 4th glass as part of the tour)
The Heineken Experience was a memorable journey through the brand’s history and brewing process. It was fascinating to see the evolution of Heineken and learn about the meticulous brewing techniques. The interactive elements were a highlight, allowing us to engage not only with the Heineken brand but also with other visitors, creating a lively, social atmosphere. Touring the factory and experiencing the brand’s legacy firsthand gave a deeper appreciation of Heineken’s craft and impact. Highly recommended for beer enthusiasts and curious travelers alike!
Ok, so it’s popular and very corporate branded but it’s Heineken and a big global brand. We went at about 2pm and the tour is quite ok, a nice vibe as you walk round and a good sense of what used to go on inside the factory. The guides were good, if a little OTT but in a good way. Some good photo opportunities and two drinks included. We did the rooftop option as well and whilst you’re above most of Amsterdam you’re not high enough to see over the rooftops but still worth the option as you got another drink and also some good photo options. I kinda liked it!
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City Sightseeing Amsterdam will save you time and money during your stay in Amsterdam. Choose between a 24- or a 48 hour ticket and see all the best highlights in Amsterdam. You can hop on and off at every stop. The GPS audio guide on board is available in 18 languages and free Wi-Fi is included on all buses and boats. Download the free app and get a live view of what the routes of the buses are, so you can reduce waiting times to a minimum. Get your tickets now and enjoy your holidays in Amsterdam to the fullest!
